On August 18, COFCO’s food e-commerce platform Womai.com celebrated its seventh anniversary. On this day, Womai.com launched the slogan “Unswerving Heart over Seven Years” and spent its 7th birthday hosting varied and colorful events. COFCO Corporation Assistant President and Womai.com Chairman Zhang Dongfeng extended his congratulations. COFCO (Europe) GmbH and COFCO (USA) Inc. as well as other overseas subsidiaries also sent their congratulatory videos.
As a pioneer in the fresh food e-commerce sector, Womai.com has comprehensively consolidated and leveraged COFCO’s advantageous resources, obtained profound insight into the development trends of consumption needs in the era of “Internet plus”, and achieved continuous upgrade in terms of overseas direct procurement, food safety, warehousing and logistics since its establishment seven years ago. Meanwhile, it has also grown into China’s largest vertical food e-commerce platform by establishing a differential threshold in the fiercely competitive food e-commerce segment.
As COFCO’s important line of business, Womai.com conducts systematic operation through big data to make COFCO’s quality products immediately accessible to consumers. As to overseas direct procurement, Womai.com leverages COFCO’s global value chains to select quality products across the world. Now the number of countries where it carries out overseas direct procurement has reached over 60, comprehensively satisfying the demand of domestic users for imported quality foods.
With regard to food safety, Womai.com has become an industry benchmark in monitoring food safety and navigated food e-commerce sector into a healthy and green track by continuously attaching importance to and investing in food safety. By establishing “Womai standard” and quality/safety system, Womai.com has been the first to set up “global food safety and nutrition center” among domestic e-commerce operators, catering to consumers’ diversified demands for foods in terms of taste, fashion, nutrition, and health.
At the same time, Womai.com has continued to boost its hard power regarding warehousing and logistics. After hitting a new high in the industry by raising US$ 220 million last year, Womai.com made heavy investments in cold chain logistics, which is the lifeline to fresh food e-commerce operators. In last April, Womai.com successively built five warehouses in Shenyang, Nanjing, Fuzhou, Chengdu, and Zhengzhou respectively. In August, it successively built six warehouses in Dalian, Qingdao, Jinan, Hangzhou, Chongqing, and Changsha respectively, significantly enhancing delivery efficiency and user experience. Up to now with 19 warehouses in 15 regions across China, Womai.com has been able to deliver goods at normal temperature throughout China and expanded its network of cold chain logistics to 335 major cities, taking the lead in the industry in terms of cold chain logistics capability.
According to Womai.com General Manager Zhao Pingyuan, Womai.com has laid a solid market foundation since its inception seven years ago. In the future, Womai.com will continue to maintain its competitive advantage and speed up innovation so as to be worthy of the title of China’s top food e-commerce operator.